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Movement: An exciting new wave of events.
Movement needed a strong, distinctive identity that could be shortened to just an M as a shorthand, would help them stand out in a crowded market and held worked across all their touch points. The result was an identity that is not only bold and representative of their events, but has scope to expand to names of their DJs and sub brands, creating a cohesive brand identity. The movement branding looks consistent and iconic across social, web, print and nightclub applications such as light beams and wall banners.